We are MAE®, a young and fast-growing company born from a simple idea at the kitchen table. On a Friday evening in January 2022, I was having dinner with my girlfriend when she suddenly started talking about a hair dryer. She was very impressed with all the possibilities that the device offered, but shocked when she heard what the hair dryer cost. This was when we started thinking: why is this hair dryer so expensive and can't this be cheaper? It seemed impossible to us that this could not be produced more cheaply. So we decided to do further research and eventually start our own brand called MAE®. With the goal of making high-end beauty products available to every woman.